Social Neuroscience is a rapidly expanding field which attempts to explain our ability to recognize, understand, and interact with other people by investigating the underlying neural mechanisms that inform our behavior. Concepts such as trust, revenge, empathy, prejudice and love are now being explored and unraveled by the methods of neuroscience.
"One of the first books of its kind to explore the brain mechanisms involved in creating and interacting with our social environment. … A good companion to Ward's popular A Student's Guide to Cognitive Neuroscience … both recommended as introductory texts for undergraduate and postgraduate students because of their easy to read style, accompanying colour illustrations, definitions, as well as chapter summaries." - Karima Susi, Nottingham Trent University, UK, in The Psychologist
"I stopped using textbooks more than a decade ago, but that's about to change. Given that Ward's is the very first textbook focusing on social neuroscience, I am extremely impressed. It will be the best around for years to come. It is current, broad, and precise. The writing style will be accessible to undergraduates, graduates, and even professors. It is the perfect introduction to this exciting new field." - Matthew D. Lieberman, Professor of Psychology, Psychiatry and Biobehavioral Sciences, University of California, Los Angeles, USA
"The first book of its kind, this well written and accessible text provides a compelling introduction to many of the fascinating questions, methods, and findings in the burgeoning field of social neuroscience." - John T. Cacioppo, Professor and Director of the Center for Cognitive and Social Neuroscience, University of Chicago, USA
"This book will be very useful in providing students with a complete and clear introduction to the field of social neuroscience. Particularly useful is the inclusion of a chapter on social neuroscience methods, that will give students the tools to better understand the extensive collection of studies described in the book." - Iroise Dumontheil, Institute of Neuroscience, University College London, UK