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Almost entirely rewritten and reformatted with many more learning tools, this classic text now has even greater appeal to today's students. This edition features much more discussion of how research methods are relevant for practitioners, and many examples are based on field research and service delivery scenarios.
Reviews
"The book contains particularly good discussions of the pros and cons of different types of within-subjects designs that are often lacking in more general texts on experimental design. … The book has a clear relevance to practitioners using behaviour analysis methods in behavioural therapy. … As well as containing much sound generic advice, and some thought-provoking essays on specific issues, this book also provides a clear introduction to the terminology and approach of modern behaviour analysis." – Melissa Bateson, Newcastle University, in Animal Welfare
"A top choice for methodology courses … I would adopt this text … [and] enthusiastically recommend it to others teaching advanced undergraduates and beginning graduate students. Highly recommended for aspiring and experienced researchers who wish to understand and apply the conceptual underpinnings … to the design and analysis of research projects. It is the standard by which all other behavioral research methodology texts must be judged." - R. Wayne Fuqua, Western Michigan University
"Well written and easy to understand … appropriate for either advanced undergraduate level or master’s level courses in behavioral analysis. A very useful reference for students and professionals." - James P. Whelan, The University of Memphis